Hans Latta

Senior Banyan Affiliate

Hans is an experienced advisor to some of the world’s leading family businesses. He is passionate about helping Banyan’s family business clients realize their true potential and become more effective owners together.

Hans Latta obtained his MBA from Harvard Business School where he received First Year Honors (Top 20%) and was President of the HBS Family Business Club.

Prior to HBS, Hans worked at a 4th generation family trucking & logistics business. Hans progressed through a four-year leadership rotation during which he learned the “business of the business” from the ground up. Hans drove forklifts and 18-wheelers, supervised 2nd and 3rd dock shifts, dispatched daytime and overnight drivers, and managed the Pittsburgh PA and York PA logistic centers. Also while at the family business, Hans helped design a family governance plan that addressed interconnected issues around family employment, business governance, shareholder decisions, and estate planning.

Hans previously served as Board Member on the Initiative for Family Business and Entrepreneurship at Saint Joseph’s University, and participated in the 2-year Next Generation Leadership Institute program at the Family Business Center of Loyola University Chicago.

Hans obtained his JD with honors from George Washington University Law School, where he served as Executive Managing Editor of the International Law Review, and interned at U.S. Securities & Exchange Commission and U.S. Department of Transportation. After law school, he served as an associate attorney in the M&A and private equity groups at Goodwin Procter LLP, a global 50 law firm. Hans is currently admitted to practice law in Massachusetts and is a trained arbitrator.

As a Senior Banyan Affiliate, he works with Banyan as an independent consultant supporting our clients who can benefit from his expertise. Hans is a dual U.S./German citizen. He splits his time between Philadelphia and Manila Philippines. His wife Kristine, a Wharton MBA, operates a family business of gas stations and food services in Metro Manila. In his free time, Hans enjoys scuba diving, hiking, and runs at least 5km every day.