Hans Latta

Senior Banyan Affiliate

Hans Latta is an independent consultant who works with Banyan on individual projects where the client can benefit from his expertise. He obtained his MBA from Harvard Business School, where he received First Year Honors (Top 20%) and was President of the HBS Family Business Club.

Prior to HBS, Hans worked at his family’s 4th generation trucking, warehousing and logistics business, which operates throughout the U.S. Northeast. Hans progressed through a four-year leadership rotation, during which he learned the “business of the business” from the ground up. Hans drove forklifts and 18-wheelers, supervised 2nd and 3rd dock shifts, dispatched daytime and overnight drivers, and managed the Pittsburgh PA and York PA logistic centers (+200 employees, +$35M P&L). Hans developed and executed a plan for restructuring an unprofitable legacy division, yielding +$8M in annual savings. He also led litigation against a competitor trucking firm that resulted in a +$10M settlement.

While at the family business, Hans helped design and draft a family governance plan that addressed the intersecting complexities of family employment, business governance, shareholder decisions, and estate planning. He served as Board Member on the Initiative for Family Business and Entrepreneurship at Saint Joseph’s University, and participated in the 2-year Next Generation Leadership Institute program at the Family Business Center of Loyola University Chicago.

Prior to joining the family business, Hans was an associate attorney in the M&A and private equity groups at Goodwin Procter LLP, a global 50 law firm. Hans obtained his JD with honors from George Washington University Law School, where he served as Executive Managing Editor of the International Law Review, and interned at U.S. Securities & Exchange Commission and U.S. Department of Transportation. He is admitted to practice law in Massachusetts and is a trained arbitrator.

Hans is a dual U.S./German citizen. He is based in Philadelphia, but periodically commutes to Metro Manila where his wife Kristine (Wharton MBA) operates a gas station and food service family business. In his free time, Hans enjoys scuba diving, hiking, and runs at least 5km every day.